A multi-year strategic plan should hold up under scrutiny and translate into clear choices. Whether the work is writing one for the first time, building a growth thesis for a new market, or rebuilding one that has quietly lost its grip on the business, the discipline is the same. Identify the thesis that holds. Pressure-test the assumptions underneath it. Frame the choices that need making. Design the governance and operating cadence that keeps the plan alive after the offsite.
I partner with you across the full range of this work: building or rebuilding multi-year strategic plans, developing growth strategy in new markets or adjacencies, sharpening positioning and resource allocation, and supporting leadership teams through Board and investor narrative work.
Designed and facilitated a Board-level strategy series for a regional health insurer. Produced a unified multi-year roadmap and the operating governance to execute it. The organization measured a 21% efficiency improvement in the first year.
- A growth thesis needs to be built, pressure-tested, and committed to.
- A multi-year strategic plan is being written for the first time, or rewritten after a market shift.
- Annual planning has lost its rigor and become a calendar exercise.
- The leadership team cannot agree on the top three priorities.
- The Board is asking harder questions than the existing plan can answer.